strategy has hit home with me several times over the past year. I use www.1ShoppingCart.com for my online businesses. Their system provides me with a number of services such as:   1. List management 2. Merchant account integration 3. Advertisement tracking 4. Affiliate program management 5. Autoresponder service 6. Digital product downloading 7. Sales reporting   Over the past year, 1ShoppingCart.com has gone through many growing pains, which adversely affected my Internet businesses. There were a few times that I wanted to give up and go somewhere else, but the sheer effort required to separate by web businesses from their system forced me to just grin and bear it. Fortunately, they have improved their services immensely over the past year, but the fact remained that I HAD to continue my service with them. The switching-costs were just too high for me. It would have taken me weeks to recover and would have cost me a lot in lost revenue. They are in an enviable position. Their business has become a toll booth for me in which the cash register rings every month.   Conclusion   Take some time to brainstorm how you can create Integrated Relationships in your business. Think about how you can extend your products or services "into" your customers business so that their cost to switch to another provider is overwhelming. Take some time to ask yourself (or your employees) the questions that Ive shared with you and I guarantee youll come up with some worthwhile ideas. Remember, the most powerful relationship is one in which you and your customers business processes are intertwined, so focus on creating Integrated Relationships.   Lead Generation: How to Flood Your Small Business With Hot Qualified Prospects     NEWSFLASH! The number one issue facing small business owners today is not having enough qualified prospects.   OK, so thats not such a big newsflash.   Every small business owner would like to have more high quality prospects, but most