Kid Can Do It!   If youve set up your system using AMS and ACT your system will nearly run itself. In fact, I have clients that have high school kids running it. Once its set up and running, anyone can manage it.   Heres a typical scenario...   The direct response ad is run in the local community newspaper. Prospects respond and leave their name and address on the AMS system. The next morning AMS sends you an email containing all your fresh, hot leads.   You import them to ACT and attach the appropriate Activity Series to them. The operator then selects the "Task List" in ACT and prints out all the marketing tasks to be completed that day. Thats it! Thats all there is to it. After the ads are developed and you know which ones pull best and youve developed your follow-up marketing materials you can hand the system over to your lowest level assistant for them to manage.   The Magic Is In the Follow-Up   In the system that I have just presented to you, generating leads is the easy part. Converting the leads to cash-paying customers is the tricky part.   You must follow up immediately, persistently, consistently, and persuasively. DONT set up and kick off your lead generation system without first putting some real thought into your follow-up marketing system.   Use telemarketing, postcards, sales letters, email, and voice broadcasting couple with powerful, juicy, irresistible offers in order to persuade your prospect to become your customer.   The System Can Be Used With Any Advertising Medium   Let me clarify a common misperception that many people have. You can use any type of marketing medium to generate leads - radio, cable TV, voice broadcasting, signs, the Internet, etc.   In fact, one of the best lead generating efforts using The System that I have every implemented was for a company that participated in a lot of trade shows.   We created a large sign that said "FREE SPECIAL REPORT! Hot Tub and Pool Buying Secrets Revealed." We posted the sign in the booth and had a sign-up sheet for people to leave their name and address, which we would use to send them the report.