about building your business through charities. Your primary motivation should be to help other people. We should all leave this world a better place. Hundreds of opportunities exist for you to make a difference in your society.   My wife and I are personally involved in a charity called Families Supporting Adoption. We have two of the most beautiful children in the world that joined our family through the miracle of adoption. We have started a non-profit website for people who are involved in adoption to share their heartfelt stories of successful adoptions.   When I was a college student I chaired the 'Gifts From Santa' program, which sent gifts purchased by students to servicemen serving overseas. I was once a young serviceman who served overseas during several holiday seasons and have experienced the loneliness of being away from my family. It was my small way of giving something back.   My wife and I have established our own little special charity for a family in Bolivia that has children with severe medical challenges. Believe it or not, our dollar goes a long way in a foreign country. This one activity has been a great blessing to our family and theirs. In fact, we probably benefit from this charitable act more than our Bolivian family does.   Everyone has a potential affinity with a charitable organization. Search one out this holiday season and enjoy the sweet feelings youll surely receive from helping someone else. And dont feel ashamed to profit from your charitable giving. Hundreds of charities are searching for special businesses to help them in their cause. Find them and lend your helping hand.   Bumps, Up-sells, Cross-sells, and Down-sells     Too many small business people spend inordinate amounts of time and money trying to increase their profitability by attracting new customers, when all along theyre allowing a goldmine of profits to slip by right under their nose.   What is a "Bump?"   Yes, on each and every transaction you have the opportunity to increase your margins dramatically with a simple "bump" or "up-sell." Bumps are offers made at the point of sale by giving a simple suggestion.   For instance, my son and I go to McDonalds every Saturday morning. He likes to meet new friends and play in the childrens recreation area, and I like to sit down and read a book. I always order a regular breakfast and each time I go to order, the counter person asks me if Id like to have the "big breakfast" instead for only a dollar more. This is a