clients passwords. Client Switching-Cost - They will have to change all their passwords.   Maintain all your clients financial data on your computer. Client Switching-Cost - They will have to move all their detail data somewhere else.   Example # 2 - Print Shop   Maintain all your customers original documents and forms. Client Switching-Cost - Your customer will have to recreate his forms with a new printer.   Deliver your customers documents to their place of business. Client Switching-Cost - Your customer will rely on this service and wont want to give it up.   Create a private web-based ordering portal that remembers previous orders and preferences. Client Switching-Cost - The customer will lose the ease of personalized ordering.   Carry your customers forms in inventory for fast delivery. Client Switching-Cost - The customer will now have a significant lead-time to get their forms.   Other Integrated Relationship Examples to Consider   The following are a few more examples of little "hooks" that can be created to construct a high switching-cost to the customer. Remember, the more personalized and intrusive your services are the harder it is for your customer to switch to another provider. For each example, think about why the switching-cost would be high.   Dry Cleaner - Create a home pickup and drop-off service in which your customer uses a personal "dirty clothes basket" in their home that you have provided for them.   Corporate Personal Trainer - Create a personalized weight-loss program and weekly accountability meetings for corporate clients.   Lawyer - Offer an annual long-term, fixed fee, legal advice service that people pay for up front.   Restaurant - Prepare meals for businesses onsite and deliver to offices (so employees dont have to go to lunch).   Child Care - Provide an internet-based camera system with email and pager alert for