create the same type of Integrated Relationship they have created with their customers. To do this you must provide a unique offering and find ways to extend your operations deep into your customers business.   1. Provide a Unique Offering   Providing a unique offering attracts customers to you. Being unique will compel your prospect to consider your product or service above all others. Eventually, your uniqueness will differentiate you and becomes the reason your product or service is chosen over another.   2. Integrate Your Product or Service into the Life or Business of Your Customer   Develop a product or service (if you dont already have one) that you can integrate socially, emotionally, operationally, or financially into your customers life for business. This means that you need to develop new ways to extend your product or service into your customers life or business.   * Sidebar *   During the Internet gold rush I lost a ton of money on the Dot-Com company named Webvan. Webvan spent a huge sum of money creating massive automated warehouses to deliver groceries to peoples homes. The company eventually went down in flames. I always thought that Webvan might have survived if they had extended their system into the customers kitchens (rather than just their personal computers) by creating a device that attached to the door of the consumers refrigerator that allowed them to reorder groceries electronically without going to the Web. Hey, but what do I know.   * End Sidebar * Questions to Ask Yourself to Jumpstart Your Creative Thinking   The following are questions that you can ask yourself in each of the four areas of Integrated Relationships that will help give you ideas about what you can do to create an Integrated Relationship with your customer.   Operational   1. Do you have a technology that you can deploy into your customers business?   2. Can you take over or manage a portion of your customers business operations?   3. Can you house or manage your customers data or assets at your place of business?   Social   1. Can you get your customer to be a public poster child (i.e. provide a public