annual basis McDonalds rakes in millions of dollars based on that one simple suggestion. You see, an important marketing principle to understand is that when people are in the act of buying something, they are in the buying mood and are highly susceptible to buying more.   This is especially true if youre giving a related offer. Why wouldnt your prospect want to buy more of what theyve already decided to buy, especially if they can do so at a heavy discount?   Nine Simple Ways to Create a Bump   Theres a bump for everything - you just have to be creative. The following are nine ways to create a bump:   Bump # 1: Unbundle your product or service and offer one of the pieces of your bundle as a bump. Example: Unbundle a training kit and offer one of the CDs when selling the training kit.   Bump # 2: Offer instructions on how to use your product on video, CD, or a manual. Example: An instructional video when selling a new lawnmower. Bump # 3: Offer additional tools to make your product or service easier, faster, and simpler. Example: A hands-free car adapter when selling a cell phone.   Bump # 4: Offer a low-priced complimentary product. Example: A hand shovel when selling a full-sized shovel.   Bump # 5: Offer an extra unit of your product or service. Example: Two pans instead of one.   Bump # 6: Offer something to clean your product. Example: Lens cleaner when selling sunglasses.   Bump # 7: Offer a "secrets of" special report. Example: Secrets of Do-It-Yourself Beauty Makeovers when selling a haircut.   Bump # 8: Offer a consumable product. Example: A set of VCR tapes when selling a VCR machine.   Bump # 9: Add extra shipping and handling. Example: Add a shipping and handling fee 30% above the actual cost.   The Importance of Scripts When Bumping Customers