better, helping people to save money, or making something easier for someone to do.   The key to The System is offering special information that helps people to avoid pain or to achieve gain. If you can do that, The System will work for your business. Just take your blinders off and think about what problems you solve and the rest will fall into place.   Improve and Expand The System!   If your lead generation system is now running on autopilot, start analyzing your results to see how you can improve. Can you tweak your headline for a higher response rate? Will a different follow-up marketing piece provide more impact?   Can you provide a special offer to capture email addresses so that that allows you to setup a follow-up email autoresponder series?   Continue to improve your results by looking at what others are doing, implementing slight changes, and tracking the results for improvement.   Now once youve found what works, expand it. Widen your advertising to other mediums and markets. Step on the gas and flood your business with more hot, qualified prospects than youve ever had before. Charity Marketing: Growing Your Business Through Charitable Giving   Many savvy small businesses are affiliating themselves with charities to market their businesses. Not only is it a primary means for developing a powerful network but also it helps others in the process.   People like to associate themselves with businesses that support causes, which help disadvantaged people in a meaningful way.   Dont think that charities are oblivious to your motivations. Most charities today understand your secondary purpose for participating in charities and are experienced at helping you receive a return on your charitable investments.   In Which Charity Should I Participate?   Choosing a charity is sometimes confusing. Each has its own demands on your time and a variety of different positions in which to contribute. The following are three criteria you should consider when seeking out a charitable organization with which to partner.   Criterion # 1 - Look for charities that you believe in and to which you have some affinity. Not only will it be more fun, but also youll be happier giving your time and